Apr 22, 2010
ANNISTON, Ala. (April 22, 2010 ) – Blastcrete Equipment, LLC, manufacturer of concrete mixers, pumps and related products, has selected IRONCLAD Marketing, Inc. as its Agency of Record. The West Fargo, N.D.-based company will manage all of Blastcrete’s advertising, marketing and public relations efforts. Jim Farrell, President of Blastcrete, chose IRONCLAD based on its experience in the equipment industry and the appeal of working with a smaller, focused agency.
“As a small business ourselves, it was comforting to form a relationship with a team of people who can really relate to us,” said Farrell. “I got a sincere and personal feeling from them. They took the time to get to know us, our products and our needs, and I feel this will help them effectively communicate our message.”
Blastcrete started out in 1950 as a manufacturer of single- and double-chamber gunite machines. Over the years, the company has continued to innovate and grow, and now offers a full line of products for a variety of industries such as commercial and residential building, ICF and SCIP building systems, refractory and underground/mining. In addition to offering swing tube and ball-seat pumps, Blastcrete offers low-pressure squeeze pumps, ideal for shotcrete, gypsum floors, plaster and stucco, cellular concrete and concrete flat work. The company also houses an extensive inventory of accessories including high-quality pumping hoses, pipes, shotcrete nozzles and hose couplings.
IRONCLAD Marketing is looking forward to building on Blastcrete’s great reputation and commitment to customer service, as well as taking new initiatives to increase brand awareness and help with the company’s entry into new markets.
“We are thrilled to have been named Blastcrete’s Agency of Record,” said Denise Stoppleworth, President of IRONCLAD. “The company has a really great product offering and we’re excited about the opportunity to help them build their marketing program and grow their brand. We’re also looking forward to working with them on implementing new media vehicles.”
All advertising, public relations and related items inquiries should be directed to Stoppleworth at 701-373-0062 or denise@ironcladmktg.com.